Sony Takes Aim At Dell Notebooks

To snare market share from Dell and boost its channel presence, Sony has begun offering $500 trade-in bonuses on Dell notebooks and paying solution providers additional spiffs.

The move also reflects the love-hate relationship between Sony and Dell.

Suprisingly, Sony is testing a new promotion, where they will give you a $500 dollar Sony credit towards a Sony VAIO for your trade-in.

Sounds confused? Just steal your grandpa’s old dell laptop and take it to Sony, they will pay you $500 to buy a brand new VAIO.

My only thought is that when someone uses a $500 off coupon towards a Sony VAIO, Sony will most likely lose money on that sale. While, this may not be a catastrophic catch, it could become one if this program actually gains popularity.

I’m not sure how well this will work, as the only way to grow rapidly, much like Dell has in the past, would be to aim at the business and I.T. folks, the people that generate 90% of Dell’s sales. We’ll see how far Sony will go with this.

Source : CRN

via digg

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